The wheat for Grey Goose is grown in Picardy and distilled there, before being sent to Cognac for filtration. And what’s more posh than France, the home of Champagne and Burgundy? There is a connection to France within the vodka’s production. He wanted a vodka American consumers would immediately associate with luxury. But Frank chose a place specifically against tradition - as in, not Eastern Europe. As vodka is made by stripping alcohol of most of its congeners and funky flavor compounds, it can be made almost anywhere. Grey Goose is distilled in Picardy, France, but not because of any specific regional interest. Frank simply aimed to fill a gap he noticed in the beverage market: high-end vodka. There wasn’t a particular recipe or method that drove the creation of Grey Goose. Grey Goose’s creator was all about French decadence and luxury. Frank had actually come up with the name first, and the rest - including the actual vodka - followed. The brand preceded the booze.īefore a single drop of Grey Goose had been distilled, the brand was already in the works. With a little help from a squadron of liquor ladies dubbed the “Jägerettes,” Frank brought us all the pleasure of knocking back shots of a rich, dark German liqueur in far too large a quantity. It wasn’t overnight, but Frank saw some promise in the stuff, and by the mid ‘80s, so did college kids. Among his first product successes? Jägermeister. Sidney Frank, the same guy behind the “Grey Goose” concept, started his importing company in 1972. The “French” vodka - which is currently produced in France - was originally the brainchild of American businessman Sidney Frank, billionaire founder of the Sidney Frank Importing Company.
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